15%
One flat markup
Every product is priced at our cost plus 15%. The same rule for every bag, every recipe, every customer.
Quality food. Honest price. Cost + 15%.
Fellow Pet Food is changing how pet food is sold. We show you what it costs us to make, add 15%, and that's your price. No price gouging. Ever.
Tap the bowl
Transparent pricing
Our price is our cost plus 15%. That's it.
Most pet food prices are a mystery. Ours aren't. For every recipe we'll publish what it actually costs us to make (ingredients, manufacturing, packaging and shipping), then add a flat 15% to keep the lights on. You see every number.
No hidden markups. No inflated "premium" pricing. Just good food at a fair price.
HOW A PRICE IS BUILT
Example bag of food
Cost to make it$30.00
Our 15%+ $4.50
You pay$34.50
This is an example only. Real costs for each recipe will be published here when we launch.
We cut out the middleman.
Most pet food passes through several companies before it reaches your bowl, and each one adds its own markup. We ship our food straight to you, so you only pay for the food, the shipping and our flat 15%.
The usual way A markup at every handoff
- Manufacturer+ markup
- Distributor+ markup
- Retailer+ markup
- You
The Fellow way One flat 15%, shown up front
- Fellow Pet Food
- Your door
No middleman markups
No distributors or store shelves between us. The money you save stays in your pocket.
Shipping you can see
Shipping is part of the cost breakdown we publish, so you know exactly what it adds to your price.
Straight to your home
Order online and your pet's food comes to your door. No trips to the store, no hauling heavy bags.
Pet food, done differently.
100%
Every cost shown
We'll publish our manufacturing costs so you can see exactly where your money goes. Full transparency, nothing to hide.
Top
Top-brand ingredients
We use the same high-quality ingredients as the top brands. You get the quality without the inflated price tag.
Our pets are always there for us, no matter what.
We believe anyone who owns a pet should have access to quality food for them. Too many pet owners are forced to choose between what they can afford and what's healthy. We want to end price gouging in pet food and help every pet owner, especially those who are struggling, put good food in the bowl.
Fellow Pet Food is a brand of the Fellowship for Animals, a Baton Rouge project dedicated to animal welfare and pet adoption.
Coming soon
Be the first to fill the bowl.
Leave your email and we'll let you know the moment Fellow Pet Food launches, along with our first recipes and the real cost behind every one.